After a deep analysis of needs, market trends, and ways of implementation we find out that there is only one way how we can achieve these goals. We need a system that is „clever“ enough to do a big part of the operations itself. That‘s how Artificial Intelligence (AI) came to our mind. AI is a clever machine that is learning and getting better every day.
Working without Adam. Easy. Just cut the price and spend more to advertise.
Working with Adam. Personal offer. Adam has a special AI engine which is identifying the specific needs of every single buyer. It follows their action in the system, watching their choices, and checking their history, and based on this information AI can advertise machines that they are looking for. This means buyers will find machines faster, with less effort. Dealers shouldn‘t cut prices and have no additional budget for advertising, raising, or highlighting ads. And what is the best thing – dealers are selling more with less effort because Adam is working for them.
Working without Adam. Cut costs? No problem. Here are a few standard solutions: hire less skilled employees, cut the marketing budget, and reduce the number of employees. But will it give you positive outcomes in sales? We have doubts. Unless you will start using the latest technologies.
Working with Adam. Adam has a special AI engine called Customer status prediction. Customers’ status prediction engine is tracking the activity and historical data of each buyer and is able to identify when a buyer is „cold“, „warm“ or „hot“. Based on this information your managers or marketing campaigns can reach these customers with special offers to encourage them to buy. How does it save time? Your managers spend their time dealing only with warm or hot customers which reduces their load by at least 50%. It means you need fewer managers. It‘s possible to automate communication with buyers having different statuses. Again, it saves time for managers and the marketing team. Adam is also able to predict customer status changes during the next 3 weeks. This prediction allows dealers to identify buyers who are not satisfied and prevent them from losing them or find out the reasons why buyers are not satisfied. And again, it allows for planning different activities with buyers having different statuses. It saves time for managers and makes the sales process way more efficient.
Full automation. Adam allows dealers to automate their selling process fully. It means via integration Adam can take machinery from desired „garage“ or „warehouse“ (from ERP, or other solutions), calculate target pricing according to provided formulas, and upload selected machinery to auction on a preset date and time. Each auction can have presented rules. No human interaction is needed after everything was set.
The automation function reduces the number of employees to 0 because it is an AI job. This allows to sustain the same level of proficiency and even increase expertise level. Reduces costs for attracting new buyers by preventing existing ones from leaving.
We call it dynamic packaging. Adam allows buyers to choose their own bundles or packages of machines they desire and make a bid for them. They are free to choose any machine and any number of machines or equipment. If you have a few buyers who are picking their own bundles or packages of machines, you will have a situation when the same machine will appear in different bundles. So how you should know to which buyer you should sell it? It‘s an easy task for AI. AI will prepare you a list of options and it‘s up to you to decide whether are you willing to gain the biggest profit or you want to choose the option where you will sell most of the machines or something in between. AI will calculate how many machines you are selling in each option and what profit will be earned.
AI will create personal offers for every single buyer which will save a lot of time for them and allows them to find more desired machines.
Customers’ status prediction engine is tracking the activity of each buyer and is able to identify when a buyer is „cold“, „warm“ or „hot“. Based on this information your managers or marketing campaigns can reach these customers with special offers to force them to buy. Adam is also able to predict customer status changes during the next 3 weeks. This prediction allows dealers to identify buyers who are not satisfied and prevent them from losing them or find out the reasons why buyers are not satisfied. And again, it allows for planning different activities with buyers having different statuses. It saves time for managers and makes the sales process way more efficient.
Prevention. AI can identify risky activities and prevent ruined auctions or cancelations. Less ruined auctions and cancelations – more sold machines. What is a risky activity? Overriding, mistyping, and others. AI will notify managers about such activities and managers will accept or decline these risky bids.
„Buy it now“ option. Dealers are able to set the price „Buy it now“ for which they agree to sell the machine straight away.
„Calendar“ enables buyers to see a clear schedule of future auctions. Knowing the schedule, they can plan their cash flow and time more precisely.
„Alerts and notifications“ enable dealers to remind their buyers about all ongoing or future auctions, personal offers, discounts or to share other information.
„Wish list“ is saving all machinery buyer has marked or made a bid. It reminds if someone is overbidding your bid or if there are some important activities related to your desired machine.
It‘s always possible to use dynamic packaging with the option „max profit“ which allows to sell only the most profitable packages or have desired balance between the amount of sold machines and profit. On the other hand, this functionality allows dealers to reduce their stock significantly which is critically important in some market situations.
Personal offer AI engine allows finding the buyer which is badly looking for a such machine and is ready to pay for it. Functionality increases competition by announcing the desired machine for buyers looking for such vehicles which directly increases the prices of machinery.
Customers’ status prediction engine will increase sold machinery numbers and reduce the number of managers and cut workforce costs. Moreover, it allows preventing from losing potential buyers which means less money is needed to attract new buyers.
Full automation. Adam allows dealers to automate their selling process fully. It means Adam via integration can get machines from desired „garage“ or „warehouse“ (from ERP, warehouse management, or other solutions), calculate the target price based on provided formulas, and upload selected machines to auction on a preset date and time. Each auction can have presented rules. No human interaction is needed after everything was set.
100% meeting GDPR requirements
The system is composed of different microservices. This means increasing the cloud could be easily handled and it won’t affect the stability of the system.
Your data is safe. Adam has a separate database for each customer.